Please read these terms carefully before using our Platform or accessing our Services (as defined below). If you do not agree to these Terms, you must not use the Platform or Services.

1. Who we are and how to contact us

1.1 Who we are. We are Whering Ltd, a limited company incorporated in England and Wales (company registration number: 12660509) (“we”, “us” or “Whering”). We are based at 396 St. John Street, London, England, EC1V 4NJ.

1.2 How to contact us. To contact us, please email us at team@whering.co.uk. If you have a complaint, please refer to paragraph 21 below.

2. About these Terms

2.1 Who these Terms apply to. These terms of use (“Terms”) apply to all persons who access or use our website, available at whering.co (the “Website”) as well as our App (together the “Platform”).

2.2 Accepting these Terms. By accessing the Website, downloading or using the App, or creating an Account on our Platform, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Platform or Services.

2.3 Age requirements. The Platform is intended for users who are at least 13 years of age. All users who are minors in the jurisdiction in which they reside (generally under the age of 18) must have the permission of, and be directly supervised by, their parent or guardian to use the Platform. If you are a minor, you must have your parent or guardian read and agree to these Terms prior to you using the Platform.

2.4 Defined terms. Capitalised words and expressions have specific meanings as defined in these Terms or in the Glossary at paragraph 28 below.

3. Creating and managing your Account

3.1 Who can register. You must register for an Account to access and use the main features of the Platform.

3.2 Providing accurate information. When registering, you must provide accurate, current, and complete information. You are responsible for keeping your Account information up to date at all times.

3.3 Account security. You are solely responsible for maintaining the security and confidentiality of your Account credentials. You must not share your login details with any third party. You are responsible for all activity that occurs under your Account, whether or not authorised by you, subject to paragraph 3.4 below.

3.4 Reporting unauthorised access. You must notify us immediately by contacting us using the details in paragraph 1.2 of these Terms if you suspect that your Account credentials have been lost, stolen, or that your Account has been accessed without your authorisation.

3.5 Identity verification. We reserve the right to verify your identity and Account information at any time, including by requesting supporting documentation. We may suspend or restrict your access to the Platform pending completion of any such verification.

3.6 Licence to use the Platform and Services. Subject to your compliance with these Terms, Whering grants you a limited, personal, non-exclusive, non-transferable, and revocable licence to access and use the Platform and Services for personal, non-commercial purposes only. We reserve the right to revoke this licence at any time in accordance with paragraph 20.

4. Intellectual property

4.1 Whering’s intellectual property. The Platform and all content made available through it, including source code, databases, software, designs, audio, video, text, photographs, and graphics (collectively, “Whering Content”), together with all trade marks, service marks, and logos displayed on or through the Platform (the “Marks”), are owned by or licensed to Whering.

4.2 Restrictions on use. Whering Content and the Marks are made available to you for your personal, non-commercial use only. Except as expressly permitted by these Terms or with our prior written consent, you must not copy, reproduce, republish, upload, post, transmit, distribute, sell, license, or otherwise exploit any Whering Content or Marks for any commercial purpose.

4.3 No transfer of rights. Nothing in these Terms transfers any Intellectual Property Rights in the Platform, Whering Content, or the Marks to you. Your only right to access and use the Platform and Services is the limited licence set out at paragraph 3.6.

5. Your obligations, confirmations and prohibited activities

5.1 Your confirmations. By using the Platform and Services, you confirm that:

you have the legal capacity to enter into and comply with these Terms; and
you meet the age requirements set out at paragraph 2.3.

5.2 Consequences of inaccurate information. If you provide information that is untrue, inaccurate, or incomplete, we may suspend or terminate your Account and refuse your access to the Platform in accordance with paragraph 20.

5.3 General restriction. You may not access or use the Platform and/or Services for any purpose other than that for which we make them available. The Platform and Services may not be used in connection with any commercial activities except those specifically endorsed or approved by us in writing.

5.4 Prohibited activities. You agree not to:

systematically retrieve data or other content from the Platform or Services to create or compile, directly or indirectly, a collection, database, or directory without our prior written permission;
use any automated system, including any bot, script, spider, scraper, or data mining tool, to access or interact with the Platform or Services;
trick, defraud, or mislead us or other users, including any attempt to obtain sensitive Account information such as passwords;
circumvent, disable, or interfere with any security or access-control features of the Platform or Services, including features that prevent or restrict copying of content;
upload or transmit any virus, Trojan horse, or other harmful or malicious code that interferes with the operation or enjoyment of the Platform or Services;
upload or transmit any material that functions as a passive or active data collection or tracking mechanism, including web bugs, pixels, or similar devices;
engage in any conduct that harasses, abuses, intimidates, or harms another user or any of our employees or agents;
use information obtained from the Platform or Services to harass or harm any person;
impersonate another user or person, or use another user’s Account credentials;
sell, transfer, or otherwise deal in your Account or profile;
make improper use of our support services or submit false reports of abuse or misconduct;
engage in unauthorised framing of, or linking to, the Platform;
copy, adapt, decompile, disassemble, or reverse engineer any software forming part of the Platform or Services;
collect or harvest usernames or email addresses of other users for the purpose of sending unsolicited communications;
use the Platform or Services, or any content or output generated through them, to advertise or offer to sell goods or services, or for any other commercial purpose, without our prior written approval;
use the Platform or Services in any way that disparages or tarnishes our reputation or that of the Platform; or
use the Platform or Services in any manner that violates any applicable law or regulation.

5.5 Prohibited content. You must not upload, post, share, or otherwise make available through the Platform or Services any content that:

depicts, promotes, or facilitates the use of firearms, knives, weapons, ammunition, or explosive devices;
depicts, promotes, or facilitates the use of illegal drugs, drug paraphernalia, or the recreational use of prescription drugs;
features gang-affiliated imagery, hate symbols, or extremist insignia;
is sexually explicit or contains non-consensual intimate imagery;
features alcohol, tobacco, or vaping products as its primary subject;
depicts or promotes self-harm, suicide, or eating disorders, or contains imagery likely to act as a trigger for body dysmorphia, having particular regard to the fashion and styling context of the Platform;
constitutes gore, graphic violence, or animal cruelty;
exploits, abuses, or endangers children in any way;
promotes or facilitates terrorism or any other form of extremism;
involves counterfeit or stolen goods, or the forgery of currency or financial instruments;
contains personal documents or information belonging to another person without their consent;
constitutes a deepfake or synthetic media of a real person created without their consent;
constitutes targeted harassment, doxxing, or coordinated abuse of any individual;
contains spam, unsolicited advertising, or QR codes or links to any content that would otherwise be prohibited under this paragraph; or
contains offensive language displayed on clothing, accessories, or other items featured in any upload.

5.6 Enforcement. Where we reasonably consider that you have breached or are breaching any provision of this paragraph 5, we may take one or more of the following steps:

issue a written warning;
temporarily or permanently suspend or restrict your access to the Platform or your Account;
remove, disable, or restrict the visibility of any Contributions that we consider to be in breach of these Terms; or
terminate your Account in accordance with paragraph 20.

Where reasonably possible and appropriate, we will give you prior notice and an opportunity to remedy the relevant issue before taking any such action.

6. Platform management

6.1 Our management rights. In order to protect the integrity and proper functioning of the Platform and Services, and to ensure compliance with these Terms and applicable law, we reserve the right (but not the obligation) to:

monitor the Platform and Services for breaches of these Terms and violations of applicable law;
take appropriate action - including reporting you to relevant law enforcement or regulatory authorities - where we reasonably consider that you have committed or are committing a criminal offence or a serious breach of these Terms;
remove or restrict access to any content or data that we reasonably consider places an excessive or disproportionate burden on our systems or infrastructure; and
take such other steps as we reasonably consider necessary to maintain the security, availability, and proper functioning of the Platform and Services.

6.2 No obligation to monitor. Nothing in this paragraph 6 or elsewhere in these Terms obliges us to monitor the Platform or to take action in any particular case, and to the extent permitted under applicable law, we accept no liability for any failure to detect or act upon any breach of these Terms or violation of applicable law by any user.

7. User content and Contributions

7.1 What are Contributions? We may give you the opportunity to create, upload, post, share, or otherwise make available content and materials through the Platform and Services, including text, photographs, graphics, outfit posts, moodboards, wishlists, comments, and other material (collectively, “Contributions”). Depending on your Account settings, your Contributions may be visible to and shared by other users of the Platform.

7.2 Public and Private accounts. You may designate your Account as either “Public” or “Private” (accounts are set to “Private” by default).

If your Account is set to “Public”, your Contributions may be visible to all other users of the Platform, who may view, share, or re-use your Contributions within the Platform. By choosing a Public account, you acknowledge that your Contributions may be accessed and used by any user of the Platform in accordance with these Terms.
If your Account is set to “Private”, your Contributions are visible only to users you approve as followers. However, we cannot guarantee that approved followers will not share or capture your Contributions in ways that are outside our control.

7.3 Your confirmations regarding Contributions. By creating or making available any Contributions, you confirm that:

your Contributions do not infringe the Intellectual Property Rights (including copyright, trade mark, patent, or moral rights) of any third party;
you own, or have obtained all necessary licences, rights, consents, and permissions in respect of, your Contributions, and you have the right to grant us the licence set out at paragraph 7.5 below;
where your Contributions feature any identifiable individual, you have obtained that person’s written consent to the use of their name or likeness in the manner contemplated by these Terms; and
your Contributions do not violate the privacy or data protection rights of any third party.

7.4 Ownership of your Contributions. You retain full ownership of your Contributions. We do not claim any ownership rights in your Contributions.

7.5 Licence grant to Whering. By uploading or submitting your Contributions to the Platform, you grant us a worldwide, non-exclusive, royalty-free, and perpetual licence to:

use your Contributions to train, develop, and improve our artificial intelligence algorithms, machine learning models, and recommendation systems, subject to your right to opt out of model training in accordance with paragraph 10.4;
analyse your Contributions to understand how the Platform and Services are used and to improve their features and performance; and
where your Account is set to Public, share your Contributions on our official social media channels and in our marketing and promotional materials, subject to applicable data protection and privacy laws and your right to object by contacting us at team@whering.co.uk.

7.6 Your responsibility for Contributions. You are responsible for ensuring that your Contributions comply with these Terms and all applicable law. We shall have no liability for any content, statements, or representations contained in your Contributions.

8. Submissions

8.1 What are Submissions? If you send us any questions, comments, suggestions, ideas, or feedback regarding the Platform or Services (“Submissions”), you acknowledge that:

your Submissions are non-confidential and will become our sole property upon receipt;
we will own all Intellectual Property Rights in your Submissions and may use and disseminate them for any lawful purpose, commercial or otherwise, without acknowledgement or compensation to you; and
you waive any moral rights you may have in your Submissions to the fullest extent permitted by law.

8.2 Originality of Submissions. You confirm that your Submissions are either original to you or that you have the right to submit them, and you agree not to bring any claim against us in respect of any alleged infringement of any proprietary right in your Submissions.

9. Mobile application

9.1 App licence. Your licence to download, install, and use the App is granted under paragraph 3.6 and is subject to the terms set out in this paragraph 9. In addition to the restrictions set out elsewhere in these Terms, you must not:

decompile, reverse engineer, disassemble, or attempt to derive the source code of, or decrypt, the App;
modify, adapt, translate, or create any derivative works from the App;
remove, alter, or obscure any proprietary notice (including any copyright or trade mark notice) displayed within the App;
make the App available over a network or environment that permits access or use by multiple devices or users simultaneously;
use the App to develop any product or service that is competitive with or a substitute for the App; or
use any of our proprietary information or interfaces in the design, development, or distribution of any application or device for use with the App.

9.2 App store terms. If you download the App from the Apple App Store or Google Play (each an “App Distributor”), the following additional terms apply:

your licence to use the App is limited to use on a device running Apple iOS or Android (as applicable), in accordance with the relevant App Distributor’s terms of service;
we are responsible for providing maintenance and support for the App as described in these Terms; each App Distributor has no obligation to provide any maintenance or support in respect of the App;
if the App fails to conform to any applicable warranty, you may notify the relevant App Distributor, which may (in accordance with its own policies) refund any purchase price paid for the App; to the maximum extent permitted by applicable law, the App Distributor will have no further warranty obligation in respect of the App;
you must comply with any applicable third-party terms when using the App; and
you acknowledge that each App Distributor is a third-party beneficiary of the provisions of this paragraph 9.2 and has the right to enforce them against you directly.

10. AI, data use and commercialisation

10.1 How we use your data and content. As part of providing the Platform and Services, we use data generated by your use of the Platform - including photographs you upload and behavioural data such as browsing patterns, outfit saves, and style preferences - for the following purposes:

to train, develop, and refine our machine learning models and AI algorithms, including for the purpose of identifying brands and clothing items within uploaded images;
to analyse usage patterns and improve the features and performance of the Platform and Services; and
to generate aggregated insights and reporting for internal and commercial purposes, as further described in paragraph 10.3 below.

For full details of how we process your personal data in connection with the Platform and Services, please refer to our Privacy Policy.

10.2 Anonymisation. We are transitioning our data pipeline towards the use of fully anonymised datasets for long-term storage and business-to-business reporting purposes. During the current phase of our Services, certain data may be held in aggregated form.

10.3 Commercialisation. You are informed that models and datasets trained on user input, including your Contributions, may be used commercially by Whering. We may also share aggregated, non-identifiable data and insights derived from user activity with third-party industry partners for research, reporting, and commercial purposes.

10.4 Opting out of model training. You may opt out of contributing your Contributions to our machine learning model training at any time by adjusting your settings within the App or by contacting us at team@whering.co.uk. Opting out will not affect any processing that has already taken place before your opt-out request - this is because once your data has been incorporated into our models it is not technically feasible to extract or reverse that contribution, as the models are trained on aggregated and anonymised datasets rather than individual identifiable inputs. Your Contributions will not be used for model training purposes going forward following receipt of your opt-out request. Opting out of model training will not affect your ability to use the Platform and Services.

11. Browser and mobile Extensions

11.1 Overview. We offer browser and mobile extensions (together, the “Extensions”) that allow you to save items from third-party retailer websites directly to your Whering wardrobe. By installing or using either Extension, you acknowledge that:

the Extensions collect image URLs, source domain names, and associated metadata (such as product name and price where available) from third-party websites you visit whilst the Extension is active, and associate this data with your Account;
authentication tokens are stored on your device’s local storage to maintain your logged-in session; and
where you use the browser extension, the names of any folders or collections you create within it are stored locally and may be synced with your Account.

11.2 Availability. We do not guarantee the availability or functionality of the Extensions on all third-party websites, and their performance may vary depending on the retailer site you are visiting.

11.3 Third-party sites. The Extensions operate on third-party retailer websites. We are not responsible for the content, availability, or practices of those websites, and your use of them remains subject to their own terms and privacy policies. Paragraph 14 (Third-Party Websites and Content) applies equally to your use of the Extensions.

12. W-Chat AI assistant

12.1 What is W-Chat? The Platform offers an AI-powered chat assistant called W-Chat (“W-Chat”), which provides users with personalised styling suggestions and wardrobe guidance. W-Chat is powered by a third-party AI provider. At the point of first use, you will be shown an in-app notice confirming that you are interacting with an AI assistant and not a human - this disclosure is made in accordance with our obligations under the EU AI Act.

12.2 Scope of the service. W-Chat is designed to assist with styling and wardrobe-related queries only. Responses generated by W-Chat:

reflect AI-generated suggestions based on the information you provide and are not tailored professional advice of any kind;
do not constitute medical, dietary, psychological, body image, or any other form of regulated professional advice; and
should not be relied upon as a substitute for professional advice in any of those areas.

We do not guarantee the accuracy, suitability, or completeness of any response generated by W-Chat, and our liability in respect of any W-Chat recommendation is limited to the fullest extent permitted by applicable law.

12.3 Prohibited conduct. When using W-Chat, you must not:

use abusive, threatening, or offensive language;
attempt to manipulate, circumvent, or interfere with the AI system through prompt injection, jailbreaking, or any other technique designed to cause W-Chat to behave in a manner outside its intended scope;
use W-Chat to generate, solicit, or distribute content that would be prohibited under paragraph 5.5; or
use W-Chat for any purpose other than personal styling and wardrobe guidance.

12.4 Conversation data. Conversations you have with W-Chat may be retained by us and used to improve the performance and accuracy of the service. For further information on how we use your data, please visit our Privacy Policy.

13. Image features and device permissions

13.1 Gallery scanning. The Platform offers a gallery scanning feature that analyses images stored on your device to identify clothing items for addition to your digital wardrobe. Before accessing your photo library, we will request your explicit permission to do so. By granting permission, you acknowledge that:

the scan analyses your photo library solely to identify clothing-related images for the purpose of populating your digital wardrobe;
only clothing images that you choose to import are retained on our systems - non-clothing images are not stored; and
we do not perform facial recognition as part of the gallery scanning process.

You may revoke gallery access at any time through your device settings.

13.2 Virtual Try-On (image). The Platform may offer a virtual try-on feature that allows you to upload a photograph of yourself to preview how clothing items would look when worn. By using this feature, you confirm that:

you consent to uploading a photograph of yourself for the purposes of the virtual try-on; and
your uploaded image will not be used to train our machine learning models without your separate and explicit consent.

13.3 Virtual Try-On (video). The Platform may offer a video-based virtual try-on feature. Because video captures movement and physical characteristics in greater detail than a static image, it may constitute biometric data under applicable data protection law. Explicit consent will be requested before processing begins. By giving your consent, you confirm that:

you are the sole subject of the video, or have obtained the express consent of any other identifiable individual featured in it;
your video will be processed solely to generate the try-on output and will not be retained beyond that session without your separate explicit consent;
your video will not be used to train our machine learning models without your separate explicit consent; and
outputs are for your personal, non-commercial use only and may not be shared, sold, or otherwise exploited commercially.

13.4 Location data and weather-based suggestions. The Platform may request access to your device’s location in order to provide weather-based outfit suggestions. If you grant location access:

we will use your location data (which may be approximate or precise, depending on your device settings and the permissions you grant) solely for the purpose of generating weather-appropriate outfit recommendations;
your location data is not stored by us beyond the session in which it is used; and
you may revoke location access at any time through your device settings, though doing so will disable the weather-based outfit suggestion feature.

14. Third-Party Websites and content

14.1 Third-party links. The Platform may contain links to third-party websites (“Third-Party Websites”) and may display content originating from third parties (“Third-Party Content”). We do not investigate, monitor, or verify the accuracy, appropriateness, or completeness of Third-Party Websites or Third-Party Content, and we are not responsible for any Third-Party Websites or Third-Party Content accessed through or displayed on the Platform.

14.2 No endorsement. The inclusion of any link to, or the display of, any Third-Party Content on the Platform does not imply our approval or endorsement of that content or website.

14.3 Use at your own risk. If you choose to leave the Platform and access any Third-Party Website, you do so at your own risk. These Terms will no longer govern your use once you navigate away from the Platform, and you should review the terms and privacy policies of any third-party website you visit before providing any personal information or making any purchase.

14.4 Third-party purchases. Any purchases you make through Third-Party Websites are made directly with the relevant third party. We take no responsibility for such purchases.

15. Third-party integrations and partnerships

15.1 eBay resale integration. The Platform may allow you to list wardrobe items for resale through eBay. Where you use this feature, you acknowledge that:

Whering facilitates the creation of listings only and is not a party to any sale made through eBay;
all transactions made through eBay are governed exclusively by eBay’s own terms of service, seller policies, and any other applicable eBay policies, which you are responsible for reviewing and complying with independently;
Whering is not liable for any listing outcome, sale dispute, buyer or seller conduct, payment issue, or any other matter arising from or connected to your use of eBay’s platform; and
any dispute arising from a transaction on eBay must be resolved directly with eBay or the relevant buyer or seller in accordance with eBay’s policies.

15.2 Connected retailer accounts. The Platform may allow you to connect accounts you hold with supported third-party retailers in order to import your purchase history and item details into your digital wardrobe. By connecting a retailer account, you acknowledge that:

we will access and import data from your retailer account - including purchase history, item details, and order dates - solely for the purpose of populating and maintaining your digital wardrobe within the Platform;
your retailer account remains subject to the relevant retailer’s own terms of service and privacy policy, which apply independently of these Terms;
you may disconnect any connected retailer account at any time through your Account settings; and
on disconnection, we will cease importing further data from that retailer account. Data already imported prior to disconnection will be retained within your Account unless you request its deletion in accordance with our Privacy Policy.

16. Brand Wardrobes and sponsored content

16.1 What are Brand Wardrobes? The Platform may feature Brand Wardrobes - curated collections of content provided by Whering’s commercial partners. You acknowledge that:

Brand Wardrobe content is commercial partner content and is not organic user content - it is made available pursuant to a commercial arrangement between Whering and the relevant brand;
Brand Wardrobe content will be clearly labelled as commercial or sponsored content within the Platform, in accordance with the requirements of the ASA/CAP Code and all other applicable advertising standards;
saving any Brand Wardrobe item to your personal wardrobe does not transfer any ownership or Intellectual Property Rights in that content to you - Brand Wardrobe content remains the property of the relevant brand or its licensors at all times; and
our inclusion of Brand Wardrobe content does not constitute an endorsement of any brand, product, or service featured therein.

17. Chat services

17.1 Stylist Chat. The Platform may offer a Stylist Chat service through which you can receive personalised styling guidance from a human stylist. The following terms apply:

communications through Stylist Chat are with a human stylist and not an AI;
styling guidance provided through Stylist Chat is general in nature and does not constitute professional medical, dietary, psychological, body image, or other regulated advice;
we do not guarantee the accuracy or suitability of any guidance provided through Stylist Chat, and our liability in respect of any recommendation made through this service is limited to the fullest extent permitted by applicable law; and
the conduct standards and prohibited activities set out at paragraph 5 apply equally to your use of Stylist Chat.

17.2 User-to-user chat. Where a user-to-user chat feature is made available through the Platform, the following terms apply:

you must comply with our community standards and the prohibited activities and content set out at paragraph 5 at all times when using the chat feature;
you must not use the chat feature to harass, threaten, or abuse other users, to send spam or unsolicited promotional messages, or to share personal contact details for the purpose of circumventing the Platform;
we reserve the right, acting reasonably, to review, remove, or restrict access to any messages that we consider to be in breach of these Terms, and to suspend or terminate Accounts of users who breach these standards in accordance with paragraph 20. We do not routinely monitor private messages between users but may do so where we have reason to believe these Terms or applicable law have been or are being breached;
chat logs may be retained by us for safety, moderation, and legal compliance purposes pursuant to our Privacy Policy; and
we are not responsible for the content of messages sent between users, though we will take reasonable steps to address reported misconduct.

18. Privacy and data protection

18.1 Our Privacy Policy. We care about data privacy and security. Details of how we collect, use, and store your personal data when you use the Platform and our Services, and your rights in relation to that data, are set out in our Privacy Policy.

18.2 Reviewing our Privacy Policy. By creating an Account on the Platform, you acknowledge that you have read and understood our Privacy Policy. We recommend that you review it carefully before using the Platform.

19. User data

19.1 Data management. We maintain certain data transmitted to or generated through your use of the Platform and Services for the purpose of managing performance and supporting your Account. Whilst we carry out routine backups of data as part of our standard operational practices, we do not guarantee that any particular data will be retained or recoverable in all circumstances.

19.2 Your responsibility. You are responsible for maintaining your own records of any data you transmit to or generate through the Platform. We shall not be liable for any loss or corruption of your data arising from your own acts or omissions, including where you delete content from your Account or provide inaccurate information.

20. Term, suspension and termination

20.1 Duration. These Terms remain in full force and effect until your Account is terminated by either you or us in accordance with this paragraph 20.

20.2 Termination by you. You may terminate your Account at any time by submitting a deletion request through your Account settings, or by contacting us using the details in paragraph 1.2.

20.3 Termination by Whering.

We may terminate your Account by giving you at least 30 calendar days’ written notice via email or through the Platform.
We may terminate your Account immediately and without prior notice where:
- you have committed a serious breach of these Terms or any additional terms applicable to you, and either it is not possible to remedy that breach, or it is possible to remedy the breach and we have asked you to do so, but the breach has not been remedied within 14 calendar days of our notifying you of the breach;
- you have repeatedly breached these Terms;
- you have breached applicable law;
- we reasonably consider that immediate termination is necessary to protect the safety of other users of the Platform, third parties, or the integrity of the Platform and Services; or
- your Account has been inactive for more than two years, provided that we have given you at least 30 calendar days’ prior written notice of our intention to terminate on this basis and you have not logged into your Account during that notice period.

20.4 Suspension. For the reasons given above in paragraph 20.3(b), as an alternative or in addition to terminating your Account, we may:

suspend or restrict your access to the Platform or your Account; or
remove, disable, or restrict the visibility of your Contributions.

Where reasonably possible and appropriate, we will give you prior written notice and an opportunity to remedy the relevant issue before taking any such measures. We will not be required to give prior notice where doing so would prevent us from protecting the safety of other users of the Platform or the integrity of the Platform, or would not otherwise be reasonable in the circumstances.

Our decision to suspend, restrict, or remove you from the Platform shall be final, subject to your right to submit a complaint through the process set out in paragraph 21. We shall not be liable for any loss, damage, or costs incurred by you as a result of such suspension, restriction, or removal, except as required by applicable law.

20.5 Re-registration. Where termination was by Whering as a result of your breach of these Terms or for reasons of misconduct, you will not be entitled to re-register on the Platform or access it through another Account without our express prior written consent.

21. Complaints

21.1 How to complain. If you wish to complain about the Platform or any decision we have made, including any decision to suspend or terminate your Account or to remove any of your Contributions, please contact us using the details in paragraph 1.2 of these Terms.

21.2 Our response time. We will use reasonable endeavours to respond to all complaints promptly and in any event within 7 calendar days of receipt.

22. Disclaimer

22.1 Platform provided on an “as-is” basis. The Platform is provided on an “as-is” and “as-available” basis, meaning that we do not guarantee that it will always be available, uninterrupted, or free from errors. We may temporarily restrict the availability of the Platform or any features, with such prior notice as is reasonably practicable, for maintenance, security, or operational reasons.

23. Limitations of liability

23.1 Liability that cannot be limited. Nothing in these Terms excludes or limits Whering’s liability for:

death or personal injury caused by our negligence;
fraud or fraudulent misrepresentation; or
any other liability that cannot lawfully be excluded or limited under applicable law.

23.2 Scope of our liability. Subject to paragraph 23.1, Whering’s liability to you in connection with the Platform and Services shall be limited to losses that were a reasonably foreseeable consequence of our breach of these Terms at the time you accepted them. As the Platform and Services are provided for your own personal use, and not for commercial or business purposes, Whering will not be liable for any loss of profit, revenue, business, anticipated savings, or data as a result of your use of the Platform and our Services.

23.3 Cap on Whering’s liability. Subject to paragraph 23.1, our total aggregate liability to you arising out of or in connection with these Terms or the Platform shall not exceed:

the total fees paid by you to Whering in the twelve months preceding the event giving rise to the claim; and
£250.

23.4 Consumer rights. Nothing in these Terms affects the statutory rights of consumers in respect of the Services under applicable UK or EU consumer protection law, including (without limitation) the Consumer Rights Act 2015. To the extent that applicable law confers rights upon you as a consumer that cannot lawfully be excluded or limited by contract, these Terms do not seek to exclude or limit those rights.

24. Changes to the Platform and Services

24.1 Changes to the Platform and Services. We may update, modify, or change the features and content of the Platform and Services from time to time - for example, to improve the user experience, to reflect changes in technology, or to comply with applicable law. Where any such change materially affects your use of the Platform or Services, we will give you reasonable advance notice before the change takes effect, where it is practicable for us to do so.

24.2 Suspension and discontinuation. We reserve the right to suspend or discontinue the Platform or any part of the Services:

temporarily, for the purposes of maintenance, updates, or improvements; or
permanently, where we reasonably consider it necessary to do so.

Where we intend to permanently discontinue the Platform or a material part of the Services, we will use reasonable endeavours to give you reasonable advance notice of this.

24.3 Availability. Whilst we take reasonable steps to ensure that the Platform and Services are available to you, we do not guarantee uninterrupted access. Access to the Platform may be suspended or restricted at times due to maintenance, technical issues, or circumstances outside our reasonable control.

24.4 No obligation to maintain. Nothing in these Terms obliges us to maintain, support, or release updates or corrections to the Platform or Services, except to the extent required by applicable law.

25. Changes to these Terms

25.1 Our right to update these Terms. We may update or revise these Terms from time to time to reflect changes in the law, our Services, or our business practices. Where we make material changes to these Terms, we will notify you in advance by:

sending a notification to the email address registered to your Account; and/or
displaying a prominent in-app notice within the Platform.

We will specify the date on which the revised Terms will take effect (“Effective Date”).

25.2 Accepting revised Terms. Your continued use of the Platform or Services after the Effective Date of any revised Terms will constitute your acceptance of those revised Terms. If you do not agree to the revised Terms, you must stop using the Platform and Services and may terminate your Account before the Effective Date in accordance with paragraph 20.2.

25.3 Minor changes. We may make minor or administrative changes to these Terms (for example, to correct a typographical error or to update a contact address) without prior notice, provided that such changes do not materially affect your rights or obligations under these Terms.

26. Governing law and jurisdiction

26.1 Governing law. These Terms are governed by and construed in accordance with the laws of England and Wales. If you are a consumer, nothing in this paragraph affects your right to rely on any mandatory consumer protection provisions of the law of your country of habitual residence that are more beneficial to you than the law of England and Wales.

26.2 Jurisdiction. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales, provided that if you are a consumer you may bring proceedings in the courts of your country of habitual residence or in the courts of England and Wales.

27. Other important terms

27.1 No waiver. Whering’s failure to enforce any right or provision of these Terms on any occasion shall not constitute a waiver of that right or provision on any future occasion.

27.2 Assignment. You may not assign, transfer, or delegate your rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights and obligations under these Terms at any time on 30 calendar days’ prior written notice to you. Your right to terminate your Account in accordance with paragraph 20.2 shall not be affected.

27.3 Notices. Notices will be sent to the email address associated with your Account or provided through the Platform. Notices to Whering should be sent to the email address specified in paragraph 1.2 of these Terms.

27.4 Force majeure. Whering shall not be liable for any failure or delay in providing the Platform and/or Services where such failure or delay results from circumstances beyond its reasonable control, including acts of God, natural disasters, pandemic or epidemic, war, terrorism, civil unrest, governmental action, or failures of third-party infrastructure or telecommunications networks.

28. Glossary

In these Terms, the following words have the following meanings:

“Account” means the personal account registered by you on the Platform, through which you access and use the Services.

“App” means the Whering mobile application, as made available for download from time to time via the Apple App Store and Google Play, including any updates, upgrades, or new versions released by us.

“Brand Wardrobe” means a curated collection of content provided by a commercial partner of Whering and made available through the Platform pursuant to a commercial arrangement, as further described in paragraph 16.

“Contributions” has the meaning given in paragraph 7.1.

“Extensions” has the meaning given in paragraph 11.1.

“Intellectual Property Rights” means all patents, rights to inventions, copyright and related rights, trade marks, trade names, domain names, rights in get-up, goodwill, database rights, rights in confidential information (including know-how and trade secrets), and any other intellectual property rights, in each case whether registered or unregistered, and including all applications, renewals, and extensions of such rights.

“Platform” means the App and Website, together.

“Services” means the wardrobe management, styling, and related features and functionality made available to you through the Platform, as updated or modified by us from time to time.

“Stylist Chat” means the live messaging feature made available through the Platform that connects users with a human stylist for the purpose of receiving personalised styling and wardrobe guidance, which does not involve any automated or AI-generated responses.

“Submissions” has the meaning given in paragraph 8.1.

“Third-Party Websites” has the meaning given in paragraph 14.1.

“Third-Party Content” has the meaning given in paragraph 14.1.

“W-Chat” has the meaning given in paragraph 12.1.

“Website” means Whering’s website, available at whering.co, as updated or replaced from time to time.

“Whering Content” has the meaning given in paragraph 4.1.

VERSION LAST UPDATED 7 JULY 2026

Whering Terms of Use